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A Different Kind Of Care

A home that just works.

After twenty years, we have seen that the difference between an appliance that works and one that goes wrong, is taking care of it. That’s where we come in.
Explore Care
20 years in home appliance care
40,000 members currently on plan
20,000 repairs and replacements each year
500,000+ households served over 20 years
WHAT’s CHANGED

Appliance care that works for you

We’ve always been there for our customers when they need us. That’s why our Customer Satisfaction rates lead the industry, and why our customers have on average 4 household appliances registered with us.

When we noticed people only taking care of their appliances after they go wrong, we knew we had to build Zest Care, to stop things going wrong in the first place.

No more waiting for the inevitable breakdown at the worst possible time (usually the night before Christmas, or the kids’ first day back).

We believe that’s worth paying for.

The journey

Twenty years in the making.

Where we started

Insured appliance protection, the industry standard. We delivered it well. But it was reactive by design, waiting for things to break. The incentives pointed the wrong way.

The shift

We moved to a discretionary service plan. No rigid policy terms. Proper decisions based on each situation. We introduced health checks. Problems got caught earlier. The difference was immediate.

Zest

The full evolution. Prevention-first. Proactive care, proper diagnosis, fair outcomes. The same values, now applied properly.

What twenty years teaches you

Experience you can’t manufacture.

1m+

appliances on plan over 20 years

We know how they age, how they fail, and what keeps them running.

500k+

households

Trust built one good decision at a time, from first-time buyers to families who’ve been with us over a decade.

20k

repairs and replacements every year

We know what good decisions look like. And what the wrong ones cost.

What we’re building

Appliances first. The whole home next.

Appliances are the highest-frequency pain point, which is why we started here. But the problem we’re solving is bigger: a home that runs without the unpredictability, the scramble, the decisions made under pressure.

The same model: prevention, diagnosis, fair outcomes. It will extend to plumbing, heating, electrics, and beyond. Not as a gadget layer. As a service that makes the home genuinely easier to live in.

What we believe

Four conclusions. Not marketing lines.

Reached from twenty years of real decisions, real repairs, and real households.

1

Prevention is better than cure.

The best time to look after something is before it needs it. Obvious in principle. Rare in practice. That’s the gap we exist to close.

2

One right decision beats two wrong ones.

A botched repair that fails in three months costs everyone. We diagnose properly and make the right call first time, whether that’s repair or replacement.

3

Convenience is a form of care.

Making something genuinely easy for someone is an act of respect. We’re not going to make you work for what you’re owed.

4

Honest, even when it costs us.

If the right answer isn’t good for us commercially, we give it anyway. Trust is earned through follow-through, not promises.

Trustpilot

Common questions

Here are answers to the most common questions about Zest Care.

No. Zest Care is prevention-first appliance care. There are no claims or payouts. Proper diagnosis replaces rigid rulebooks.

Washing machines, dishwashers, fridges, ovens, tumble dryers, and most other household appliances.

From £27/month for up to 3 appliances. Price fixed for 24 months. Additional appliances are £7/month each.

A different kind of care.
Twenty years in the making.

Built on twenty years of real decisions. Starting with your home, from £27/month for 3 appliances.